News - 08/05/2004

Day Three at eForum: Trends and Predictions for Supply Chain Technology

By Amy Antenora
Managing Editor,

CHICAGO - "Great companies use technology as an accelerator of momentum, not a creator of it." ---- Jim Collins, from the book "Good to Great."

Wrenchead's Bryan Murphy opened the final day of the 2004 Aftermarket eForum in Chicago using this quote from Collins' popular book to drive home the point that technology is simply a tool; part of a multi-faceted system that can drive business growth. "Technology is not a strategy in and of itself. It's a part of it," Murphy explained.

The entire day of presentations played upon this theme, serving to diminish the confusion and intimidation that sometimes accompanies the implementation of new technological processes.

Murphy and other presenters focused on past and present strategies, trends and initiatives being used in the industry. In his presentation, Murphy reviewed 12 months of data from Wrenchead customers, in order to provide insights for the audience.

The industry is changing in its use and implementation of technology, Murphy said. The use of high speed Internet access at aftermarket businesses has increased dramatically over the last four years. In 2000, it grew by 158 percent and continued to increase. In 2004, the use of high speed Internet access increased 50 percent. In his own business, Murphy said 65 percent of Wrenchead's service dealer customers have high speed Internet access or DSL in their shops.

About Profit Pro, Inc. A privately held company founded in 1990, Profit Pro, Inc. (, is a leading supplier of point-of-sale and business management software, electronic parts cataloging, e-commerce technology, and Internet solutions to the automotive aftermarket. In addition, Profit Pro offers the industry's only true AAIA-compatible Electronic Parts Catalog, with more than 20,000 installations nationwide. Profit Pro's investor group includes The Canopy Group Inc.

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